Search engine optimization
Making sure your website has all the key elements for success


It's all about good housework

There are no fancy techniques or silver-bullets when it comes to effective search engine optimizing - just good practice.

Sloppy web design can seriously effect the relevancy of a website and cause it to under perform in search engines. Trying to use sneaky tricks may work for a short time but could lead to the site being blacklisted - from which it may never recover.

We can make sure your website takes full advantage of all the accepted practices used to achieve genuine and sustainable higher search rankings.

Our SEO strategies

META Tags
The <title>, <description>, <keywords> <robots> and <author> META tags need to be correctly formatted for content, size and free from any ranking manipulation techniques.

Friendly URL's and filenames
Creating descriptive directories and filenames for the documents on a website can not only help keep a site better organized, but also lead to better crawling of your documents by search engines.

Text based navigation
Controlling most of the navigation from page to page on a site through text links makes it easier for search engines to crawl and understand the site.

Copy writing
Creating compelling and useful content will likely influence website search ranking more than any of the other factors discussed here.

Images and ALT text
All images can have a distinct filename and "alt" attribute, both of which need to be optimized. The "alt" attribute allows you to specify alternative text for the image if it cannot be displayed for some
reason. Using images for navigation and links should be avoided.

Google tracking and analytics
Ensure the owner of the website is enrolled in the google analysis scheme and has the tracking code correctly installed. This provides detailed information about website performance.

Anchor text
Anchor text (both internal and external) is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href="..."></a>. the better the anchor text, the easier it is for search engines to understand what the page you're linking to is about.

Heading tags
The correct use of these tags creates a hierarchical structure to your content and increase relevance of <h?> formatted text.

CSS
Certain elements of the CSS file can be used to assist with search ranking.

Custom 404 Pages
A customized error page needs to be created to redirect visitors back to your site. This page must not be indexed by search engines.

robots.txt
This file should be created and formatted to avoid indexing of unnecessary files and data on the server which may negatively effect search ranking.

SEO Services
If you would like to ensure your website is well optimized for search engines, please contact us so we discuss your needs and provide you with a quote.
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